These are the photographs from Burberry's website 'art of the trench'(www.artofthetrench.com), celebrates the "iconic" Burberry trench coat through a vast collection of photos that show their trench prominently on individuals in the real world settings- the street, of course. They look very classic and modern. It's all about mix and match.
The Art of the Trench is a living document of the people around the world who wear the trench coat and is a collaboration between Burberry and some of the world’s greatest photographers, as well as participation from the world’s creative community.
Creative Director Christopher Bailey commissioned a collection of photographs of trench coats wearers taken by photographer Scott Schuman of The Sartorialist. For this first collaboration, Scott has been capturing street portraits of people in Burberry trench coats in London, Milan, New York, Paris, Berlin, Sao Paulo and Venice over the last few months.
I love when fashion breaks the rules. Trench coat is not another boring traditional item.
It is interesting when we see how modern people adopt classic items to express their authentic identity. Everyone builds their own narrative to their trench coat, adding personal taste in terms of their styling.
My personal favourite photos from the art of trench coat.
Looking very cool, relaxed and yet rock chic.
I think the dog is the hot item in this look.
the colour of dog matches the trench perfectly.
dandy+hip hop+classic+tatoo=totally refreshing style!!
Even kids look chic in trench coat! so cute.
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