"This campaign celebrates our heritage and our timeless Burberry icons. The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl. We’ve worked again with Emma Watson who has a classic, effortless beauty and is incredibly talented. Alongside Emma we have four British guys; Emma’s younger brother Alex Watson, Matt Gilmour, Max Hurd and George Craig. We always talk about how much fun we have making these images and I wanted to capture some of the excitement that you feel on set when all these different creative attitudes and personalities come together. Mario has shot these as both stills and video so we can share some of that energy with a wider audience”.
Colour images highlight the brand’s rich heritage and signature icons and are all anchored in outerwear, including modern variations of the Burberry trench coat, and innovations of the Burberry check. Images express the brand’s three collections – Burberry Prorsum, Burberry London, and Burberry Brit. The full campaign breaks in key online and print publications worldwide in January 2010. Burberry recently announced that it will be returning to London Fashion Week to show its Autumn Winter 2010 womenswear show in February, moving its show from Milan. Burberry, which was founded in 1856, is a member of the FTSE100 and is headquartered in London.
Reference: http://farm4.static.flickr.com/3426/3704594046_0198ac58da.jpg
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